SEO training Lyon

Practical workshops on your SEO project, whether you are beginner, intermediate or advanced.

Who is our SEO training for ?

Our SEO training has been created to help you improve your SEO skills. It is ideal for any web marketing project. These trainings are one-on-one and provided by our SEO experts.

At Variant Marketing, our hands-on workshops have been created for those who want to learn exactly how to be visible, well positioned on Search Engine Results. Drive qualified organic traffic through Google’s search is crucial for any business today and we teach you how to get your business where you want to be, even in very competitive markets.

We offer 3 different themes to help you according to your level and practical needs: Designing content strategy based on keyword research, structuring your site and optimizing your pages. Finally, we teach you how to refine your content in a way to be more semantically relevant and having deep lexical design and internal linking of your web pages. We focus on high quality performance in terms of loading speed and user experience.

Our SEO training workshops

Keyword Research


  • Collect and organize Keywrods
  • How to select great keywords
  • Using keywords on your site

Hierarchy & Meta


  • How to structure your site
  • Writing HTML Meta Tags
  • Building content strategy

Semantic Web


  • Advanced content optimisation
  • Internal Linking
  • Advanced technical optimization

Choose your SEO training modules

One-on-one workshops with Pros

Workshops chosen

 0 #

Total price


9h30 – 12h30Intermédiaire : Arborescence & Meta​Débutant : Recherche des mots clés
14h00 – 17h00Débutant : Recherche des mots clésAvancé : Arborescence & Meta​Avancé : Arborescence & Meta​Intermédiaire : Arborescence & Meta​

Improve your SEO skills by focusing on useful techniques that you can immediately put in place for your own project. We give you the boost needed to make your website reach an additional level in SEO.

These SEO trainings are conducted by professionals with more than 10 years of experience. Come and get immediate help in with your SEO projects. We can help you become experts in this fast paced industry.  Get real-time expertise on the latest high-performance techniques. You also benefit from our three unique skills sets in an efficient and flexible way. Each training lasts 3 hours.

The SEO modules that we propose are focused real case experience, you will not only acquire the theory but also the practical side as you build your SEO project. You newly found knowledge and skill will contribute your project for years.

You can plan your workshops when and as you need them.

Put into concrete practice

We will show you how to:

  • Find the right keywords
  • Organize your website
  • Write semantically rich content

You can choose the SEO skills you want to improve or areas in which you want to automate. We will help you get your project together, off the ground and well on its way.

Variant Marketing knows more about SEO than most of the agencies I've met and worked with in Lyon. I learned more in 3 hours than I learned from others in 6 months. My training was super convenient and useful.
Dr. Mark Edings
Business Manager

Super flexible SEO workshops

We know that everyone is different and has their own time constraints and needs. With Variant Marketing, your schedule is flexible and adaptable. Our planning tool will allow you to create the schedule that works best for you.

Learn a lot really fast

Our innovative training courses are adapted to many different kinds of people. Whether you are a startup, project manager, or business owner, we can get you the training you want.

Our certified SEO experts have 10 years of experience in agencies, as advertisers, and in professional training organizations. We will transfer skills to you.

Key points

Get the SEO skills you want to work independently or to be more visible on the internet. Come get a head start on your competition with our Google skills.


Pros to that know how to listen


Transfer of practical know how


Skills to make things happen

SEO Expert Trainers

Anthony Guarino

Expert Webmarketing

Anthony Guarino - Consultant SEO / AdWords / Analytics à Lyon chez Variant Marketing

Web & Internet Advertising
SEO, SEM, AdWords, Analytics
Digital Strategy / Design
Lead Generation & E-Commerce

Christophe Goetzmann

Data Scientist / Mathematician

Christophe Goetzmann - Data Scientist à Lyon chez Variant Marketing

PhD – Mathematics and Coding
Data Scientist – CERN
Founder of FamilyGarden
Analytics / AdWords Scripts

Steven Thomassin

Expert Référencement

Steven Thomassin - Consultant SEO / AdWords / Analytics à Lyon chez Variant Marketing

SEO, PPC, Web Analytics, UX
Google Adwords certified
Digital Strategy / Design
Management & Operations