Analytics Training Lyon

Practical workshops on your Analytics project, whether you are beginner, intermediate or advanced.

Who is our Google Analytics training for ?

Our Google Analytics training was created to help you improve your Google Analytics skills. It is ideal for all your web projects. Whether you currently use Google Analytics or even if you have just started to learn, we can help you get the most out of your time.

These workshops will help you make sure that your tracking configuration is correct. We will show you the key reports and how to read them. We will also help you interpret your reports correctly and accurately, so that you can make data driven decisions.

Variant Marketing offers 3 different types of themes so that you can focus on the topics that are most relevant to you and your current needs. Each session lasts 3 hours and is a one-on-one training with Analytic Pros.

Our Web Analytics training workshops

The basics


  • Account creation and monitoring
  • The interface and reporting
  • Website implementation and account linking

Data analysis


  • Goal tracking & E-commerce
  • Mutli-channel funnels and behavior
  • Key metrics and dimensions

Analytics 360°


  • Remarketing lists
  • Sales funnels and attribution
  • Interpretation and optimisations

Choose your Google Analytics training modules

One-on-one workshops with Pros

Workshops chosen

 0 #

Total price


9h30 – 12h30Intermédiaire : Insights et ReportingDébutant : Compte Basics
14h00 – 17h00Débutant : Compte BasicsAvancé: Optimiser vos actionsAvancé : Optimiser vos actionsIntermédiaire : Insights et Reporting

Get the web analytic skills you need to quickly improve your digital marketing. You can bring your project into the workshop so that we can use your unique case as the basis of our training. We will help you improve and build your Google Analytics account during the workshops.

We’ll help you apply new analytic technology into your accounts so that when you leave, you will have made progress on your project. We will push you to develop your project at an accelerated pace.

These courses are led by Analytic professionals who are happy to transfer our skills in an efficient and flexible way into your accounts. Each training lasts 3 hours.

Put into concrete parctice

These are very practical Analytic training workshops where you can get pro help when you need it and as you go. We offer several themes to help you focus on the skills you want to improve :

  • Google Analytics account creation and design
  • Analysis, interpretation, and reporting
  • Advanced optimization techniques

You can choose the skill you want to improve. If you want to focus your training on a specific topic, you are able to reserve these modules first.

Variant Marketing got me the tools and skills I needed to make smarter business decisions for many parts of our business. Their Analytic workshops are very efficient and has me leaving every time with things done.
Dr. Mark Edings

Super flexible Analytics workshops

We know that everyone is different and each person has their own constraints and needs. At Variant Marketing, your schedule is flexible and adaptable. Our online planning tool allows you to plan for a training schedule that fits your busy week. It is as you like and when you want it.

Learn a lot, really fast

Our innovative Analytics training courses are adapted to many different kinds of people. Whether you are a startup, project manager, or business owner, we can get you the training you want.

Our certified Google Analytic experts have 10 years of experience in agencies, as advertisers, and in professional training organizations. We will transfer skills to you.

Key points

Get the Analytic skills you want to work independently or to be make better data-driven decisions online. Come get a head start on your competition with our Google Analytics skills.


Pros to that know how to listen


Transfer of practical know how


Skills to make things happen

Web Analytics Expert Trainers

Anthony Guarino

Expert Webmarketing

Anthony Guarino - Consultant SEO / AdWords / Analytics à Lyon chez Variant Marketing

Web & Internet Advertising
SEO, SEM, AdWords, Analytics
Digital Strategy / Design
Lead Generation & E-Commerce

Christophe Goetzmann

Data Scientist / Mathematician

Christophe Goetzmann - Data Scientist à Lyon chez Variant Marketing

PhD – Mathematics and Coding
Data Scientist – CERN
Founder of FamilyGarden
Analytics / AdWords Scripts

Steven Thomassin

Expert Référencement

Steven Thomassin - Consultant SEO / AdWords / Analytics à Lyon chez Variant Marketing

SEO, PPC, Web Analytics, UX
Google Adwords certified
Digital Strategy / Design
Management & Operations