Data driven search marketing agency

Increase your profitability on search engines
thanks to the power of Data Science.


Search Engine Optimization

Boost your organic rankings on Google for qualified and long term traffic.

SEO Agency


Pay Per Click

Generate leads and sales through Google AdWords while controlling your budget.

AdWords Agency


Data Science

We use your website's traffic data to improve its conversion rate and profitability.

Analytics Agency

Make your website
reach peaks

More visibility

Search engines are the most targeted acquisition channel. Be present at any time and in top position on Google when your potential customers are in an active search phase.

More traffic

Your prospects use the internet to learn, compare and buy. By targeting them in the most mature phase of their search on Google, we provide you with qualified traffic, without neglecting volume.

More profits

We improve your turnover, your profitability and your conversion rate thanks to the most qualitative and targeted traffic: the people who are looking for your products or services.

Use data to sublimate your SEO and PPC strategies

With the data science and Search Marketing collision, your website gets the best opportunities for acquiring more traffic from search engines and convert better.

For 50 years only finance has been privy to the benefits and uses of Data Science Technology. Today, data science and Digital marketing services and tools are converging. Variant Marketing is on the cutting edge of this new SEM paradigm. Variant Marketing shakes the digital market field by using these advances to optimize your Search marketing, 24/7. Search engines are the most targeted acquisition channel. Be present at any time and in top position on Google when your potential customers are in an active search phase.

As a digital marketing agency specializing in SEO, PPC and Data Science, Variant Marketing can dramatically increase your search engine visibility against your competitors for lower costs. We are using data science and algorithms to significantly improve the acquisition of qualified online traffic, which naturally increases your website conversion rates. From scientific data, we design optimization algorithms that act continuously to increase the visibility and profitability of your site on search engines, at lower cost.

Why search engines? Because it’s just the most profitable webmarketing channel. Internet users searching on Google are in the most mature stage of their decision making process. Aware of their need and seeking to support them by making a request, they only wait to find your offer to take action. This is where we come into play, positioning yourself with your prospects, at the right time and in the right place.


SEO/Google Ads: two birds one stone

We leverage the benefits of SEO and paid search for a full visibility of your website on search engines, with the most qualified traffic at the lowest price.

SEO and paid search are the 2 essential components of Search Engine Marketing. These two fileds have typicall remained seperate but today with data science we can do both at the same time.

Rather than talking about the competition between these two professions, we prefer to think of them as one and are determined to tap into the synergy that lies between the two. Combined, this will prove to become the most powerful elements of your digital marketing strategy. Combine AdWords and fast traffic, with SEO for long-term, and sustainable online success.

Variant Marketing optimizes your SEO and PCC campaigns by modeling custom algorithms according to your activity which will run uninterruptedly. Do not rely more on manual optimizations by rule of thumb: with us, it is the data that speaks.

Our Vision 

Data is the new black gold. Let us secure your online position for the future.

No downtime

Where traditional agencies can spend only a handful of hours a month on your project, Variant Marketing ensures continuous optimization through automated action modeling.

Maximized income

Our in-house data analysis technology pushes your SEO & AdWords campaigns towards ever higher performances, until your return on investment reaches its highest point.

Saved costs

No more unnecessary expenses. Our smart optimizations remove the factors of uncertainty and human error. There are no more approximations, you really invest in what works.

Our values

On top ofsearch marketing

We are not trying to be on all fronts. We focus on SEO, PPC, and of course data analysis. This way, we can deliver the best results found in the field today. Our technology gets the best from digital marketing to increase your online profits.

If you are looking to work with real specialists, with some of the sharpest minds in the Search industry, then contact us.

Data drivenresults

We work closely with you to fully understand your goals and deliver what you signed up for.

Our strong and unique combination of skills is a recipe for success. We are here to help you make the most out of your data and build your online marketing with mathematical precision.

Your prioritiesare ours

Website redesign, SEO strategy, AdWords launch, UX and Conversion Rate Optimization… our team has you covered. We will make your SEM a success.

We see ourselves as an extension of your business: a partner team. At Variant Marketing, your priorities are our priorities and we will tirelessly work towards more happy clients.

Your Consultants

#International #experienced #multidisciplinary # reactive #innovating #human

Anthony Guarino - Consultant SEO / AdWords / Analytics à Lyon chez Variant Marketing

Anthony Guarino

Digital Marketing Expert

Christophe Goetzmann - Data Scientist à Lyon chez Variant Marketing

Christophe Goetzmann

Data Scientist

Steven Thomassin - Consultant SEO / AdWords / Analytics à Lyon chez Variant Marketing

Steven Thomassin

Search Engine Expert

They testify

Get in touch

Do you have any questions? Would you like to meet us and talk about a future collaboration ?

Leave us a message and we will contact you as soon as possible.